Dreamer-
Digital font, Adobe Illustrator,
Font Lab (AD 218)
Dreamer is a typeface designed in Illustrator and processed in FontLab to make it usable. It is inspired by dreams, both those we see in our sleep and our goals and aspirations. This font was made to be used in a whimsical, dreamy environment. It is made with a mix of thick, heavy downstrokes and light, thin, flowing lines. This symbolizes how dreams and reality do not always align. Dreams in both senses can be positive and hopeful. This is represented in the thin, flowing lines. The downstroke symbolizes being grounded and realistic. I want the viewer to find this poster calm and feel relaxed while observing it. My original inspiration for this piece was the song Making the Bed by Olivia Rodrigo, which gave me the idea for the combination of light, flowy lines and thick downstrokes to represent light music with heavy meaning. As I worked on the project, I adapted it to be the dreamer theme.
The Revision Process
This was the original font specimen poster that I made for 218. It had a lot of inconsistency throughout the characters, the butterflies on the I and the J make them feel out of place, and overall the sizing and stroke thickness were inconsistent.
This is the updated font specimen poster I revised for 303. The stroke thickness is more consistent, the sizing is more consistent and the I and J do not look as out of place.
This was my original font poster. I kept the purple coloring, the lines of waving type and of course the font but most everything else changed. I changed the Title to dreamer, and changed the imagery to be more sleep and dream themed. This original poster was more inspired by Olivia Rodrigo and her brand. She uses purple and butterfly motifs throughout her branding. Which are two things I love and also include in my art so it made sense at the time but the moon and human figure in the new poster better communicate what I want it too.